Black velvet is produced from Development Hell and is Independant, it doesn't have to comit itself to the house style that major producers like to stick to, also produces of independent magazine can change the style according to the articles and the main theme of the magazine without being told what to do. From this magazine i wouldn't use the front cover for any other ideas because it isnt very successful, the title isnt central and very noticable, nothing really stands out as they have only used red, black and white for there main colours. But the font gives it a hand writing effect which gives the impression that it's personal and it doesn't catch your eye which breaks the rule of magazine titles. Also by doing this it shows that this magazine isn't in your face like some magazines. Black velvet isn't in the high streets and is only in certain shops in known towns/ cities. For it to be in certain shops it shows that it's only for a certain type of audience.

I like the layout of NME the focal point is clear, NME contrasts well as it is red and stands out well which clearly shows the audience what they are buying. The picture itself is very encouraging because it isn't in your face and doesn't look down on you, but this contrasts against KILLERS because this gives off an 'in your face' vibe and a feeling of you must buy this magazine. I like the use of simple colours it doesn't look too busy and it's laid out well. I wouldn't use this magazine to give me ideas as this magazine isn't the genre i want to use.

Kerrang is owned by Bauer which is a major producer. The thought behind the name of the magazine is clever because they came up with because when you strum on a guitar open it makes a sound like 'Kerrang', this is great because it links with the audience as they maybe in a band and play guitar, also this magazine could relate to the audience because they may probably be in a band and are inspired by Kerrang and the artists/Bands. But the focal point can sometimes contrast as the people in the picture are smurking which can give an instant 'looking down upon' look. I would use the idea of the title relating to a musical noise, which emphasises which genre it is and what the band/ artist mainly use. Also the font of the title is very eye catching and in your face. and the focal point is emphasised as the title is behind them.
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